{"id":146,"date":"2003-08-13T08:47:50","date_gmt":"2003-08-13T12:47:50","guid":{"rendered":"http:\/\/www.tradermike.net\/movethecrowd\/2003\/08\/how_to_make_money_on_wi-fi\/"},"modified":"2003-08-13T08:47:50","modified_gmt":"2003-08-13T12:47:50","slug":"how_to_make_money_on_wi-fi","status":"publish","type":"post","link":"http:\/\/www.michaelseneadza.com\/blog\/2003\/08\/13\/how_to_make_money_on_wi-fi\/","title":{"rendered":"How to Make Money on Wi-Fi"},"content":{"rendered":"

Looks like the Starbucks method of Wi-Fi access is a dud. According to this Wired<\/i> article<\/a>, Starbucks stores average less than 2 customers per day. That’s because they charge $6\/hour for access. By contrast the companies that give Wi-Fi access away are using it to lure more customers:<\/p>\n

\nIf you want to see the right way to serve wireless access, find a Schlotzsky’s Deli. The Austin, Texas-based sandwich chain figured out the secret of making money from Wi-Fi: Give it away. Schlotzsky’s lets anyone sign up and use its network free, even if they don’t come in for a sandwich. The chain advises its 600 franchise owners to beam Wi-Fi signals through the walls into nearby hotels, parks, and college dorms<\/b>. Such complimentary access points are popping up everywhere, from Buck’s, a roadside restaurant in Woodside, California, to the Portland Harbor Hotel on the Maine coast. And why not? Giving away wireless broadband saves on billing costs<\/b>, attracts customers, and creates an instant competitive advantage. Buck’s owner Jamis MacNiven, who serves buttermilk pancakes to some of Silicon Valley’s top venture capitalists, has the perfect rap on the topic: “Charging for online usage would be like charging for salt and pepper<\/b>.”\n<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Looks like the Starbucks method of Wi-Fi access is a dud. According to this Wired article, Starbucks stores average less than 2 customers per day. That’s because they charge $6\/hour for access. By contrast the companies that give Wi-Fi access away are using it to lure more customers: If you want to see the right… Continue reading How to Make Money on Wi-Fi<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[16],"tags":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":145,"url":"http:\/\/www.michaelseneadza.com\/blog\/2003\/08\/13\/color_blackberry\/","url_meta":{"origin":146,"position":0},"title":"Color Blackberry","date":"August 13, 2003","format":false,"excerpt":"These combo devices just keep coming. RIM's new color BlackBerry 7230 got very high marks in this review. I think I'm still partial to the Treo 600, but I'll have to test this Crackberry out just to be sure. Here are a few of the features: E-mail, phone, SMS, browser\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":411,"url":"http:\/\/www.michaelseneadza.com\/blog\/2004\/11\/10\/gmail_offers_free_pop_access\/","url_meta":{"origin":146,"position":1},"title":"Gmail Offers Free POP Access","date":"November 10, 2004","format":false,"excerpt":"Nice! Yahoo and Microsoft must be real sick of Google right about now. :-) Google on Wednesday threw another bone to customers of Gmail, its free Web-based e-mail service. The Mountain View, Calif.-based company now allows people to download e-mail from any third-party account or forward their Gmail for free,\u2026","rel":"","context":"In "Internet"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":242,"url":"http:\/\/www.michaelseneadza.com\/blog\/2003\/11\/06\/you_want_fries_with_that_download\/","url_meta":{"origin":146,"position":2},"title":"You Want Fries with that Download?","date":"November 6, 2003","format":false,"excerpt":"Looks like there's another battle going on over music downloading. Both Pepsi and McDonald's are offering free music downloads to their customers: Less than a month after Pepsi announced a blockbuster deal to give away 100 million downloads from Apple's iTunes music service to its customers, McDonald's is close to\u2026","rel":"","context":"In "Music"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":233,"url":"http:\/\/www.michaelseneadza.com\/blog\/2003\/10\/27\/rules_of_acquisition\/","url_meta":{"origin":146,"position":3},"title":"Rules of Acquisition","date":"October 27, 2003","format":false,"excerpt":"A post about Star Trek: Enterprise over at S-Train Canvass reminded me that I've been meaning to do this post of the Ferengi's Rules of Acquisition. Enterprise has gotten better this season but it still can't compete with Deep Space 9 (DS9) or The Next Generation. The best things about\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":350,"url":"http:\/\/www.michaelseneadza.com\/blog\/2004\/06\/28\/news_flash_ebay_is_the_sht\/","url_meta":{"origin":146,"position":4},"title":"News Flash: eBay is the Sh!t…","date":"June 28, 2004","format":false,"excerpt":"Yeah, I know I'm mad late to the eBay party, but the design of the site just always turned me off. I've bought things via online auctions before, but only from uBid. My first eBay buying experience was just a month ago when I snagged that ridiculously cheap magazine subscription\u2026","rel":"","context":"In "Internet"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":316,"url":"http:\/\/www.michaelseneadza.com\/blog\/2004\/04\/25\/yahoo_swings_back_at_googles_gmail\/","url_meta":{"origin":146,"position":5},"title":"Yahoo! 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