{"id":193,"date":"2003-09-18T12:14:49","date_gmt":"2003-09-18T16:14:49","guid":{"rendered":"http:\/\/www.tradermike.net\/movethecrowd\/2003\/09\/dvrs_tivos_and_the_future_of_television\/"},"modified":"2003-09-18T12:14:49","modified_gmt":"2003-09-18T16:14:49","slug":"dvrs_tivos_and_the_future_of_television","status":"publish","type":"post","link":"http:\/\/www.michaelseneadza.com\/blog\/2003\/09\/18\/dvrs_tivos_and_the_future_of_television\/","title":{"rendered":"DVRs (TiVos) and the Future of Television"},"content":{"rendered":"

Wired takes a look at the future of television and advertising in The Fast-Forward, On-Demand, Network-Smashing Future of Television<\/a>. Looks like the people in those industries will have to get real innovative in a hurry given how the DVR<\/acronym> market is heating up. I think that the current advertising model can still work if the ads are interesting enough. I’m probably a TV exec’s worst fear because I watch nothing<\/b> live & skip ads all the time on my TiVo. But I pay attention while I’m speeding through the ads and I will stop and watch some if they catch my eye. But those ads are few & far between. It’ll be interesting to see what they come up with to combat the DVR effect.
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Wired takes a look at the future of television and advertising in The Fast-Forward, On-Demand, Network-Smashing Future of Television. Looks like the people in those industries will have to get real innovative in a hurry given how the DVR market is heating up. I think that the current advertising model can still work if the… Continue reading DVRs (TiVos) and the Future of Television<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[16],"tags":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":9,"url":"http:\/\/www.michaelseneadza.com\/blog\/2003\/06\/24\/future_of_tv_advertising\/","url_meta":{"origin":193,"position":0},"title":"Future of TV Advertising","date":"June 24, 2003","format":false,"excerpt":"Business 2.0 has an article analyzing the success of Honda's recent 'Cog' ad. The message is that if you make your ads interesting, people will not only watch them, they'll tell their friends to watch them as well. I certainly fall into this category. Even though I skip most commercials\u2026","rel":"","context":"In "TV"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":38,"url":"http:\/\/www.michaelseneadza.com\/blog\/2003\/06\/29\/googles_pretty_shrewd\/","url_meta":{"origin":193,"position":1},"title":"Google’s Pretty Shrewd","date":"June 29, 2003","format":false,"excerpt":"Google's starting to remind me of the megalomaniac Brain, from Pinky and the Brain. They're recently made a new push into the advertising game with their AdSense program: Google AdSense is for web publishers who want to make more revenue from advertising on their site while maintaining editorial quality. AdSense\u2026","rel":"","context":"In "Internet"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":441,"url":"http:\/\/www.michaelseneadza.com\/blog\/2005\/01\/17\/some_people_just_dont_understand_rss\/","url_meta":{"origin":193,"position":2},"title":"Some People Just don’t Understand RSS","date":"January 17, 2005","format":false,"excerpt":"Last night I happened across a post by Martin Schwimmer entitled \"Why I Have Asked Bloglines To Remove My Site From Its 'Service'\". It generally accepted that BlogLines is by far the number one news aggregator so I had to go read that post. Here's Martin's post (emphasis is mine):\u2026","rel":"","context":"In "Blogging"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":110,"url":"http:\/\/www.michaelseneadza.com\/blog\/2003\/07\/24\/india_debates_racist_skin_cream_ads\/","url_meta":{"origin":193,"position":3},"title":"India Debates ‘Racist’ Skin Cream Ads","date":"July 24, 2003","format":false,"excerpt":"Maybe the people using these products would like to sign up for LightSkinPeople.com -- A recent row over a television advertisement for a skin-lightening cream has fuelled a debate in India over why fairer skin should be considered more beautiful. And I thought we African-Americans had issues. :-) Via Anil\u2026","rel":"","context":"In "Current Events"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":74,"url":"http:\/\/www.michaelseneadza.com\/blog\/2003\/07\/13\/youve_got_tivo\/","url_meta":{"origin":193,"position":4},"title":"You’ve Got TiVo","date":"July 13, 2003","format":false,"excerpt":"Now you can program your TiVo via AOL: America Online is launching another feature tomorrow. This one's aimed at users of TiVo, the digital video recorder for television. AOL members with TiVo boxes will be able to program them via AOL by typing in the keyword \"TV Listings,\" clicking on\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"DIRECTV by Rapid Satellite","src":"http:\/\/www.awltovhc.com\/image-1550889-10285737","width":350,"height":200},"classes":[]},{"id":209,"url":"http:\/\/www.michaelseneadza.com\/blog\/2003\/10\/06\/how_to_get_paid_to_blog\/","url_meta":{"origin":193,"position":5},"title":"How to Get Paid to Blog","date":"October 6, 2003","format":false,"excerpt":"Matt of MetaFilter and PVRBlog fame has written a great article detailing how he's made some serious coin from Google's AdSense Ads on PVRBlog. I was able to cover my yearly web hosting bill after several weeks of running Google Ads (I only have ads on individual archive pages), but\u2026","rel":"","context":"In "Blogging"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"http:\/\/www.michaelseneadza.com\/blog\/wp-json\/wp\/v2\/posts\/193"}],"collection":[{"href":"http:\/\/www.michaelseneadza.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.michaelseneadza.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.michaelseneadza.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.michaelseneadza.com\/blog\/wp-json\/wp\/v2\/comments?post=193"}],"version-history":[{"count":0,"href":"http:\/\/www.michaelseneadza.com\/blog\/wp-json\/wp\/v2\/posts\/193\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.michaelseneadza.com\/blog\/wp-json\/wp\/v2\/media?parent=193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.michaelseneadza.com\/blog\/wp-json\/wp\/v2\/categories?post=193"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.michaelseneadza.com\/blog\/wp-json\/wp\/v2\/tags?post=193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}