{"id":38,"date":"2003-06-29T19:03:52","date_gmt":"2003-06-29T23:03:52","guid":{"rendered":"http:\/\/www.tradermike.net\/movethecrowd\/2003\/06\/googles_pretty_shrewd\/"},"modified":"2003-06-29T19:03:52","modified_gmt":"2003-06-29T23:03:52","slug":"googles_pretty_shrewd","status":"publish","type":"post","link":"http:\/\/www.michaelseneadza.com\/blog\/2003\/06\/29\/googles_pretty_shrewd\/","title":{"rendered":"Google’s Pretty Shrewd"},"content":{"rendered":"

Google’s starting to remind me of the megalomaniac Brain, from Pinky and the Brain<\/a>. They’re recently made a new push into the advertising game with their AdSense program<\/a>:<\/p>\n

Google AdSense is for web publishers who want to make more revenue from advertising on their site while maintaining editorial quality. AdSense delivers text-based Google AdWords ads that are relevant to what your readers see on your pages — and Google pays you.<\/i><\/p><\/blockquote>\n

So that program allows little guys, like me, to earn a few nickels by placing some unobtrusive ads on their sites. (This program was attractive enough for me to try it out. I figure that maybe I can cover the cost of my web server hosting.) But some of the implications of Google’s program are what really interests me. I’ve posted before<\/a> about the companies that are gunning for Google. Well, it appears that Google is fighting back just as hard. Google has become well known for its pay-per-click text ads<\/a> along side their search results. Well now that they are serving ads for all these other (small) sites through AdSense, they’ll be serving ads for people using other search engines as well. (The big guys, who get over 20 million hits\/month can use a different Google program<\/a> to serve ads.)<\/p>\n

For example, I’ve recently noticed an increase in the number of hits to my sites from Yahoo! Search<\/a>. Yahoo is making a serious run at Google. Even though they currently rely on Google for their results, they’ll likely switch over to Inktomi<\/a> soon. I also noticed that Yahoo! has added a little search box to the top of their Mail, Address Book, Calendar, and Notepad pages. But here’s where it gets interesting – the people that hit my site from Yahoo! will see ads by Google on my site. (My ads are only on the pages for individual posts, which is where the search engines usually send people.) <\/p>\n

In addition to that, Google has added a pop-up blocker to their Google Toolbar. So that’s a way for them to stop some competing (and annoying) ads, while directing more traffic their way. Like the AdSense program, Google is making it attractive for the end-user to use their products. Interesting times.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google’s starting to remind me of the megalomaniac Brain, from Pinky and the Brain. They’re recently made a new push into the advertising game with their AdSense program: Google AdSense is for web publishers who want to make more revenue from advertising on their site while maintaining editorial quality. AdSense delivers text-based Google AdWords ads… Continue reading Google’s Pretty Shrewd<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[7],"tags":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":209,"url":"http:\/\/www.michaelseneadza.com\/blog\/2003\/10\/06\/how_to_get_paid_to_blog\/","url_meta":{"origin":38,"position":0},"title":"How to Get Paid to Blog","date":"October 6, 2003","format":false,"excerpt":"Matt of MetaFilter and PVRBlog fame has written a great article detailing how he's made some serious coin from Google's AdSense Ads on PVRBlog. I was able to cover my yearly web hosting bill after several weeks of running Google Ads (I only have ads on individual archive pages), but\u2026","rel":"","context":"In "Blogging"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":240,"url":"http:\/\/www.michaelseneadza.com\/blog\/2003\/11\/04\/im_rich\/","url_meta":{"origin":38,"position":1},"title":"I’m Rich!","date":"November 4, 2003","format":false,"excerpt":"I just took a break from gorging myself on Nerds (damn that leftover Halloween candy) to go check the mail. I was glad to see that my first check from Google AdSense arrived today. The amount of money is nothing to write home (or blog) about, but I'll take it.\u2026","rel":"","context":"In "Blogging"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":62,"url":"http:\/\/www.michaelseneadza.com\/blog\/2003\/07\/09\/the_web_independents_and_everything\/","url_meta":{"origin":38,"position":2},"title":"The Web, Independents, and Everything","date":"July 9, 2003","format":false,"excerpt":"Here's an excellent article I just found via MovableBLOG. If you have any interest in web publishing you must read Daring Fireball's Independent Days article. It covers several topics: Google's AdSense, the poor design of most corporate web sites, why there's so much sensationalism in (corporate) online reporting, etc. Here's\u2026","rel":"","context":"In "Blogging"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":20,"url":"http:\/\/www.michaelseneadza.com\/blog\/2003\/06\/25\/google_hateration\/","url_meta":{"origin":38,"position":3},"title":"Google ‘Hateration’","date":"June 25, 2003","format":false,"excerpt":"Salon has a good article about the growing backlash against Google. It includes a discussion about how bloggers can manipulate Google's results. :-o As well as some coming threats to their throne from Microsoft and Yahoo!\/Inktomi. Looks like things may get dicey for Google just as they're likely to do\u2026","rel":"","context":"In "Blogging"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":96,"url":"http:\/\/www.michaelseneadza.com\/blog\/2003\/07\/21\/googles_advanced_news_search\/","url_meta":{"origin":38,"position":4},"title":"Google’s Advanced News Search","date":"July 21, 2003","format":false,"excerpt":"The best site for news just got even better. Google News has just unveiled their advanced news search. Now you can search for content from a specific source (e.g. L.A. Times, CNN), location (country or a U.S. state), a date range, or you can specify where your search terms occur\u2026","rel":"","context":"In "Internet"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":380,"url":"http:\/\/www.michaelseneadza.com\/blog\/2004\/08\/24\/googles_engineers_must_be_star_trek_fans\/","url_meta":{"origin":38,"position":5},"title":"Google’s Engineers Must Be Star Trek Fans","date":"August 24, 2004","format":false,"excerpt":"Not that I'm trying to become the search engine blog, but I found this post about Google using alternating algorithms interesting: Musical Algorithms What if there were no Google algorithm to game? Or more precisely, what if there were several different algorithms all being used at the same time -\u2026","rel":"","context":"In "Internet"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"http:\/\/www.michaelseneadza.com\/blog\/wp-json\/wp\/v2\/posts\/38"}],"collection":[{"href":"http:\/\/www.michaelseneadza.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.michaelseneadza.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.michaelseneadza.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.michaelseneadza.com\/blog\/wp-json\/wp\/v2\/comments?post=38"}],"version-history":[{"count":0,"href":"http:\/\/www.michaelseneadza.com\/blog\/wp-json\/wp\/v2\/posts\/38\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.michaelseneadza.com\/blog\/wp-json\/wp\/v2\/media?parent=38"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.michaelseneadza.com\/blog\/wp-json\/wp\/v2\/categories?post=38"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.michaelseneadza.com\/blog\/wp-json\/wp\/v2\/tags?post=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}