{"id":399,"date":"2004-09-28T10:06:50","date_gmt":"2004-09-28T14:06:50","guid":{"rendered":"http:\/\/www.tradermike.net\/movethecrowd\/2004\/09\/maybe_now_tivo_will_get_a_clue_about_marketing\/"},"modified":"2004-09-28T10:06:50","modified_gmt":"2004-09-28T14:06:50","slug":"maybe_now_tivo_will_get_a_clue_about_marketing","status":"publish","type":"post","link":"http:\/\/www.michaelseneadza.com\/blog\/2004\/09\/28\/maybe_now_tivo_will_get_a_clue_about_marketing\/","title":{"rendered":"Maybe Now TiVo Will Get a Clue About Marketing"},"content":{"rendered":"

I see that TiVo has just hired a new chief marking officer<\/a> who has worked at Herbalife<\/a>, a network marketing company. Not that I think TiVo should go Multi Level Marketing<\/acronym>, but I’ve long thought that they should compensate individuals who go around evangelizing TiVo. A good affiliate program (not the BS rewards program they have now<\/a> — I’m talking cash money!) might do wonders for their sales. TiVo is an ideal product for such programs because you really need a demonstration by a TiVo owner to truly understand the benefits of a TiVo. But TiVo shouldn’t expect us to sell their product for free.<\/p>\n

Hopefully this new marketing chief will make the necessary changes.<\/p>\n","protected":false},"excerpt":{"rendered":"

I see that TiVo has just hired a new chief marking officer who has worked at Herbalife, a network marketing company. Not that I think TiVo should go Multi Level Marketing, but I’ve long thought that they should compensate individuals who go around evangelizing TiVo. A good affiliate program (not the BS rewards program they… Continue reading Maybe Now TiVo Will Get a Clue About Marketing<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[16],"tags":[],"jetpack_featured_media_url":"","jetpack-related-posts":[{"id":74,"url":"http:\/\/www.michaelseneadza.com\/blog\/2003\/07\/13\/youve_got_tivo\/","url_meta":{"origin":399,"position":0},"title":"You’ve Got TiVo","date":"July 13, 2003","format":false,"excerpt":"Now you can program your TiVo via AOL: America Online is launching another feature tomorrow. This one's aimed at users of TiVo, the digital video recorder for television. AOL members with TiVo boxes will be able to program them via AOL by typing in the keyword \"TV Listings,\" clicking on\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"DIRECTV by Rapid Satellite","src":"http:\/\/www.awltovhc.com\/image-1550889-10285737","width":350,"height":200},"classes":[]},{"id":287,"url":"http:\/\/www.michaelseneadza.com\/blog\/2004\/03\/13\/once_you_go_tivo_youll_never_go_back\/","url_meta":{"origin":399,"position":1},"title":"Once You Go TiVo You’ll Never Go Back!","date":"March 13, 2004","format":false,"excerpt":"My evil plan to spread TiVo is working beautifully. As some of you know I've been berating my brother, Tony, for wanting to build a PVR instead of just buying a TiVo. A couple of months ago he joined me on the dark side and picked up not one, but\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"DIRECTV by Rapid Satellite","src":"http:\/\/www.awltovhc.com\/image-1550889-10285737","width":350,"height":200},"classes":[]},{"id":360,"url":"http:\/\/www.michaelseneadza.com\/blog\/2004\/07\/22\/the_tivolution_claims_another_victim\/","url_meta":{"origin":399,"position":2},"title":"The TiVolution Claims Another Victim","date":"July 22, 2004","format":false,"excerpt":"I just had an instant message conversation with my boy Kamau. (Yes, this is the same guy that writes wrote at TheBlackHandSide.net. His blog disappeared because his hosting service has gone AWOL on him. I don't know if he's gonna start up a new site or not. If he does\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"DIRECTV by Rapid Satellite","src":"http:\/\/www.awltovhc.com\/image-1550889-10285737","width":350,"height":200},"classes":[]},{"id":265,"url":"http:\/\/www.michaelseneadza.com\/blog\/2004\/01\/08\/tivo_to_dvd\/","url_meta":{"origin":399,"position":3},"title":"TiVo to DVD…","date":"January 8, 2004","format":false,"excerpt":"Finally, a solution for those of us with non-hacked Series2 TiVos to allow us to burn recorded shows to DVD -- TiVo and Sonic Team Up to Put TiVo on the Go.","rel":"","context":"In "Technology"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":337,"url":"http:\/\/www.michaelseneadza.com\/blog\/2004\/06\/09\/gmail_blogspot_firefox_and_tivo\/","url_meta":{"origin":399,"position":4},"title":"GMail, Blog*Spot, FireFox and TiVo","date":"June 9, 2004","format":false,"excerpt":"What do GMail, Clog*Spot, FireFox, and TiVo have in common? Nothing, besides the fact that I'm about to talk about all of them. :-) For those of you clamoring to get a GMail account, Matt has a few invites that he's giving away to winners of his photo contest. Get\u2026","rel":"","context":"In "Internet"","img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":294,"url":"http:\/\/www.michaelseneadza.com\/blog\/2004\/03\/21\/top_reasons_to_own_a_tivo\/","url_meta":{"origin":399,"position":5},"title":"Top Reasons to Own a TiVo","date":"March 21, 2004","format":false,"excerpt":"Since I'm working on my sixth TiVo convert at the moment I was thinking about TiVo's (lack of) marketing. So I thought I'd help them out with what I think are the best reasons to own a TiVo (or some other PVR). Back when they used to advertise they'd always\u2026","rel":"","context":"In "Technology"","img":{"alt_text":"DIRECTV by Rapid Satellite","src":"http:\/\/www.awltovhc.com\/image-1550889-10285737","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"http:\/\/www.michaelseneadza.com\/blog\/wp-json\/wp\/v2\/posts\/399"}],"collection":[{"href":"http:\/\/www.michaelseneadza.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.michaelseneadza.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.michaelseneadza.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.michaelseneadza.com\/blog\/wp-json\/wp\/v2\/comments?post=399"}],"version-history":[{"count":0,"href":"http:\/\/www.michaelseneadza.com\/blog\/wp-json\/wp\/v2\/posts\/399\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.michaelseneadza.com\/blog\/wp-json\/wp\/v2\/media?parent=399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.michaelseneadza.com\/blog\/wp-json\/wp\/v2\/categories?post=399"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.michaelseneadza.com\/blog\/wp-json\/wp\/v2\/tags?post=399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}