Future of TV Advertising

Business 2.0 has an article analyzing the success of Honda’s recent ‘Cog’ ad. The message is that if you make your ads interesting, people will not only watch them, they’ll tell their friends to watch them as well. I certainly fall into this category. Even though I skip most commercials on my TiVo, anytime I see something out of the ordinary while I’m zooming through the ads, I’ll stop and check it out. Maybe the advertisers should just stop whining about the ad skipping capabilities of DVRs, and start producing more interesting ads.

Categorized as TV