Maybe Now TiVo Will Get a Clue About Marketing

I see that TiVo has just hired a new chief marking officer who has worked at Herbalife, a network marketing company. Not that I think TiVo should go Multi Level Marketing, but I’ve long thought that they should compensate individuals who go around evangelizing TiVo. A good affiliate program (not the BS rewards program they have now — I’m talking cash money!) might do wonders for their sales. TiVo is an ideal product for such programs because you really need a demonstration by a TiVo owner to truly understand the benefits of a TiVo. But TiVo shouldn’t expect us to sell their product for free.

Hopefully this new marketing chief will make the necessary changes.


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