Anil Dash just wrote a little something about the SEO contest he won. The best part is this quote:
There’s a part of me that’s always felt that, if you’re a professional at a certain trade, and I can come in as an amateur and do better than you, then you probably suck. Generally, it’s an ethic that I’m reminded of when I see amateur hour at a comedy show or when I find myself in a low-end art gallery. “I could do better than this.” If this is your trade and you can’t beat someone who came in at the last minute to enter a contest that’s gotten the attention of nearly everyone in your field, it’s time to rethink your strategy.